[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.somax.sk\/online-politicke-reklamy-potrebuju-zmenu-zakona\/#Article","mainEntityOfPage":"https:\/\/www.somax.sk\/online-politicke-reklamy-potrebuju-zmenu-zakona\/","headline":"Online politick\u00e9 reklamy \u201epotrebuj\u00fa zmenu z\u00e1kona\u201c","name":"Online politick\u00e9 reklamy \u201epotrebuj\u00fa zmenu z\u00e1kona\u201c","description":"Chce, aby online reklamy obsahovali rovnak\u00e9 inform\u00e1cie ako tla\u010den\u00fd volebn\u00fd materi\u00e1l, ktor\u00fd mus\u00ed poveda\u0165, kto ho vyrobil. \u00a0 Riadite\u013eka pre regul\u00e1ciu volebnej komisie Louise Edwardsov\u00e1 mi povedala, \u017ee je potrebn\u00fd nov\u00fd z\u00e1kon, aby bolo jasn\u00e9, kto zaplatil za online reklamu, a aby v\u00fddavky na digit\u00e1lne kampane boli ove\u013ea transparentnej\u0161ie. \u00a0 „To, \u010do potrebujeme a \u010do...","datePublished":"2019-05-25","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.somax.sk\/author\/#Person","name":"","url":"https:\/\/www.somax.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ed80251b84ed676fcd71ef963d220ceeed5d461f9c4be55eee40f0fa01d17ef9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ed80251b84ed676fcd71ef963d220ceeed5d461f9c4be55eee40f0fa01d17ef9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"somax.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.somax.sk\/wp-content\/uploads\/img_a301926_w16781_t1560072081.jpg","url":"https:\/\/www.somax.sk\/wp-content\/uploads\/img_a301926_w16781_t1560072081.jpg","height":0,"width":0},"url":"https:\/\/www.somax.sk\/online-politicke-reklamy-potrebuju-zmenu-zakona\/","about":["Business"],"wordCount":380,"articleBody":"Chce, aby online reklamy obsahovali rovnak\u00e9 inform\u00e1cie ako tla\u010den\u00fd volebn\u00fd materi\u00e1l, ktor\u00fd mus\u00ed poveda\u0165, kto ho vyrobil.\u00a0Riadite\u013eka pre regul\u00e1ciu volebnej komisie Louise Edwardsov\u00e1 mi povedala, \u017ee je potrebn\u00fd nov\u00fd z\u00e1kon, aby bolo jasn\u00e9, kto zaplatil za online reklamu, a aby v\u00fddavky na digit\u00e1lne kampane boli ove\u013ea transparentnej\u0161ie.\u00a0„To, \u010do potrebujeme a \u010do \u017eiadame, je ve\u013emi jasn\u00e1 zmena v z\u00e1kone, aby sa strany a aktivisti vyjadrili na tv\u00e1ri svojho inzerenta, kto s\u00fa, kto za to inzeruje a kto je pov\u00fd\u0161en\u00fd,“ povedala. ,\u00a0Netrpezliv\u00fd?Povedala, \u017ee volebn\u00e1 komisia najsk\u00f4r odporu\u010dila tieto zmeny v roku 2003 a \u010dak\u00e1 na v\u00fdsledok vl\u00e1dnej konzult\u00e1cie o tejto ot\u00e1zke.\u00a0Ke\u010f som sa sp\u00fdtal, \u010di sa str\u00e1ca trpezlivos\u0165 regul\u00e1tora, ona sa zastavila: \u201eNetrpezlivos\u0165? To s\u00fa veci, o ktor\u00fdch si mysl\u00edme, \u017ee s\u00fa d\u00f4le\u017eit\u00e9 a radi by sme ich videli na mieste.\u201c T\u00a0Facebook zakazuje \u201enebezpe\u010dn\u00e9 osoby\u201cRegul\u00e1tor hovor\u00ed, \u017ee online kampane sa st\u00e1vaj\u00fa \u010doraz v\u00fdznamnej\u0161\u00edmi vo Ve\u013ekej Brit\u00e1nii, pri\u010dom v\u00fddavky sa vo v\u0161eobecn\u00fdch vo\u013eb\u00e1ch 2015 a 2017 zdvojn\u00e1sobili.\u00a0Po\u010das v\u00edkendu sa objavili n\u00e1znaky, \u017ee vl\u00e1da kone\u010dne pl\u00e1nuje kona\u0165, pri\u010dom spr\u00e1va Sunday Times uv\u00e1dza, \u017ee ministri bud\u00fa s\u013e\u00fabi\u0165, \u017ee don\u00fatia online reklamu, aby niesla odtla\u010dok s podrobnos\u0165ami o tom, kto je za nimi.\u00a0To pr\u00edde pr\u00edli\u0161 neskoro na eur\u00f3pske vo\u013eby, v ktor\u00fdch sa teraz Spojen\u00e9 kr\u00e1\u013eovstvo ur\u010dite z\u00fa\u010dastn\u00ed.\u00a0Facebook ned\u00e1vno spustil online arch\u00edv politick\u00fdch inzer\u00e1tov na svojich str\u00e1nkach s inform\u00e1ciami o tom, kto je za nimi a ako s\u00fa cielen\u00e9. Louise Edwardsov\u00e1 hovor\u00ed, \u017ee je to za\u010diatok, ale je potrebn\u00e9 viac inform\u00e1ci\u00ed o samotn\u00fdch inzer\u00e1toch.\u00a0Gigant soci\u00e1lnych m\u00e9di\u00ed otvoril opera\u010dn\u00e9 centrum v Dubline, aby dohliadal na jeho vplyv na vo\u013eby do Eur\u00f3pskeho parlamentu.\u00a0\u010celila kritike za svoju \u00falohu pri \u0161\u00edren\u00ed dezinform\u00e1ci\u00ed a umo\u017e\u0148ovan\u00ed zahrani\u010dnej intervencie vo vo\u013eb\u00e1ch. Spolo\u010dnos\u0165 tvrd\u00ed, \u017ee prieskum v 28 krajin\u00e1ch je najzlo\u017eitej\u0161ou v\u00fdzvou, ktorej \u010del\u00ed t\u00edm pre monitorovanie volieb.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online politick\u00e9 reklamy \u201epotrebuj\u00fa zmenu z\u00e1kona\u201c","item":"https:\/\/www.somax.sk\/online-politicke-reklamy-potrebuju-zmenu-zakona\/#breadcrumbitem"}]}]